About me
Hi, I'm Florencia.
Argentinian journalist and photographer. For more than ten years I've been writing about travel for media in Spain and Argentina, while also working in hostels, boutique stays and hotels in Spain and Australia. That double experience taught me to look at a brand from both sides: the people who choose it and the people who build it every day.
Today I work freelance from Granada for clients anywhere in the world, with travel, food and lifestyle brands and any project with something to say -and we all have a story to tell-. I take care of the whole journey: figuring out what to say and how to say it, photographing it, writing it and making sure it reaches the right people. I keep training in digital marketing and AI tools to add data to intuition.
Get in touch