Journalist · Photographer

Creative content & communication

Photography, content creation, social media and digital strategy from Granada to help your brand grow.

Tell me about your project
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Journalist and content creator specialising in photography and storytelling for brands that want to tell their story.

How I can help
Man sitting in a campervan looking at the landscape

01

Content creation & social media

I produce and write your brand's content: from building the monthly plan to every photo, video and caption you publish. It's not posting for the sake of posting: we set a measurable goal and work towards it every month.

  • Goal-based planning
  • Photo and video: reels, carousels, stories
  • Copy and scripts
Boat trip in Vietnam

02

Photography

Digital and film photography for brands and purpose-driven projects. We show the details nobody else looks at.

  • Brands and small businesses
  • Spaces and hospitality
  • Food
  • Brand portraits
Women talking around a shared table

03

Digital strategy

So your content reaches the right people. Campaigns, search visibility and results tracking to adjust course with data.

  • Instagram and Facebook ads (Meta Ads)
  • SEO and GEO: search engines and AI
  • Google Business Profile
  • Email marketing and newsletters
  • Metrics and results

Need copy for your website, a newsletter or a one-off project? Get in touch.

Selected work

Social media content

Carousels and reels for accommodation, food and lifestyle brands. Tap a carousel to see all of it, or a reel to turn the sound on.

Photography

Digital & film

Digital and film photography for brands, small businesses and spaces. Images with identity, made to be remembered.

Published in

La Vanguardia·Condé Nast Traveler·Página 12·La Nación·Infonews

I write about travel for media in Spain and Argentina · Articles in Spanish

    Portrait of Florencia Dopazo
    About me

    Hi, I'm Florencia.

    Argentinian journalist and photographer. For more than ten years I've been writing about travel for media in Spain and Argentina, while also working in hostels, boutique stays and hotels in Spain and Australia. That double experience taught me to look at a brand from both sides: the people who choose it and the people who build it every day.

    Today I work freelance from Granada for clients anywhere in the world, with travel, food and lifestyle brands and any project with something to say -and we all have a story to tell-. I take care of the whole journey: figuring out what to say and how to say it, photographing it, writing it and making sure it reaches the right people. I keep training in digital marketing and AI tools to add data to intuition.

    Get in touch
    Contact

    Got a project in mind?

    Tell me what you're working on and what you need. I'll reply within 48 hours.

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